John Croll is the Chief Executive Officer of iSentia. Since he became CEO in 1999, the company has grown from an east coast Australian company with 180 employees to a company that services more than 5,000 clients in Australia, New Zealand, Singapore, Malaysia, Hong Kong and China with more than 690 employees across the region.

John is also one of the Vice Presidents of the International Industry Association that represents companies with global revenues in the billions.

He also sits on the Boards of The Australian Science Media Centre and The Salvation Army Media Advisory Board.

In regard to sport, John and iSentia have been supporters of the APC and Rowing Australia for many years. John has attended a number of Paralympic Games and assisted APC senior staff in media and marketing planning. He has served on the APC Board since 2008 and was elected Vice President in 2013.