Australia’s leading integrated media company, Seven West Media (ASX: SWM), today announced that it has signed a wide-ranging agreement with the Australian Paralympic Committee (APC) to exclusively screen and stream the Tokyo 2020 Paralympic Games, and to support Australia’s Para-athletes in the run-up to the Games.
Seven West Media’s Chief Executive Officer Tim Worner said: “While we are delighted to have secured the exclusive rights to the 2020 Tokyo Paralympics, and have ambitions to show every available event, this is so much more than a simple broadcast deal for Seven.
“We recognise the opportunity to do something really special, and we’re going to throw the weight of our entire multiplatform network behind our remarkable athletes. In partnership with the APC, our aim is to empower and inspire the Team to even greater heights, and through our Parathon fundraising initiatives, help secure the financial support they need to reach their full potential.”
“We’ve learned so much through the course of the Rio and PyeongChang Paralympic Games and the integrated Para-sport program in the Gold Coast Commonwealth Games, and we’re going to take all that to the next level in the run-up to Tokyo.”
The APC’s Chief Executive Officer Lynne Anderson said: “We couldn’t be happier to be extending and deepening our relationship with Seven, which now has a growing reputation as a world leader in Paralympic sport broadcasting.
“Following the Commonwealth Games in April, the APC received an overwhelming level of feedback about Seven’s Para-sport coverage, all of which was universally glowing with praise.
“Seven West Media is doing so much to show that all Australians – able-bodied and those with a disability – can aspire to achieve greatness via the power of sport, and we can’t wait to go for gold in Tokyo.”
By Seven West Media and APC Media